When GoPro (NASDAQ: GPRO) reported its fourth quarter earnings last week, there were three key points; one was really good for the company, one was unfortunately bad for shareholders, and the final point was just ugly and unexpected. After rising sharply in early after-hours trading on the good news first discovered by antsy traders, the stock then collapsed on the bad and the ugly. But one of the three factors will matter a great deal more than the others moving forward, and drive the stock price direction higher long-term. Read more