Yum! Brands Inc. (NYSE:YUM) will attract many investors due to its strong history of dividend growth. However, Benjamin Graham, the father of value investing, taught that the sole factor in investment decisions as the most important aspect to consider is whether the company is trading at a discount relative to its intrinsic value. It's through a thorough fundamental analysis that the investor is able to make a determination about a potential investment's merits. Here's an updated look at how the company fares in the ModernGraham valuation model. Read more